About Images
About Images
About Images
About Images
About Images
About Images

About the Forecast Factor Blog 

Prior to IBM acquiring The Weather Company one of the part-time roles I played was as an on-air (and I use this term loosely) “expert” on The Weather Channel and weather.com.

You may remember me from such Weather Channel segments as The Forecast Factor with Paul Walsh or The Business Barometer with Paul Walsh.

Or maybe not. Or probably not. Or almost certainly not.

Never-the-less — I’m that guy.

And as part of the gig I spent nearly every Sunday morning at 07:20 and 09:20 eastern time doing a live segment, via Skype on The Weather Channel’s AMHQ Weekend show.

What no one saw was the fact I was almost certainly not wearing long pants when I was doing the interviews and my poor wife was trying to sleep in the next room.

After a couple of years (and being acquired by IBM) my friends at The Weather Channel decided to go in a different direction and I no longer needed to wake up every Sunday at 6 AM to re-boot my computer and do sound checks and put on a shirt and tie (but not pants!).

It was nice to have that time back, but, I’d gotten used to the routine and it was a helpful exercise to frame out interesting and consumable weather and consumer related stories that I could use as part of my current day job.

I decided shortly after stopping doing the segments that it might be a good idea to continue creating and sharing this content on my own using the technology at hand.

It’s taken me the better part of a year, but here it is.

Introducing The Forecast Factor blog, a labor of love where I can “unite my avocation and vocation” (see below) and where I’ll be sharing my thoughts and observations on the impact of weather on consumers and business.

This is my personal site and so, as the managing editor, I may choose to include off-topic (and possibly off-color) subjects periodically.benjismile

I will most certainly include photos of my assistant editor, Benji.

If you’re interested in getting updates you can subscribe HERE at the bottom of the page.



I keynote and speak at conferences frequently and am available via my firm’s speaker bureau. 

Drop me a note if you’re interested and I’ll connect you with the right folks. 


Growth of Weather, Analytics, & AI in Global Consumer Business // Climate City Expo, Asheville, NC   

Details HERE

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The Sport Performance Summit, Atlanta, Georgia

Details HERE

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My Professional Bio // LinkedIn Profile

I help large consumer businesses re-imagine how they systemically leverage weather and climate data in both supply and demand chain systems — creating integrated enterprise processes that are more responsive and more resilient in the face of increasingly impactful weather conditions.

A leading international expert on the impact of weather on consumers and business, my observations have been featured in the US on The Weather Channel and CNBC, and I’ve been quoted in many global media outlets including The Wall Street Journal, Barron’s, and The New York Times.

Before joining IBM and The Weather Company, I served as Senior Vice President, Business Solutions at Atmospheric and Environmental Research (a Verisk Analytics company), Chief Strategy Officer at Storm Exchange, Inc., and Senior Vice President, Client Services/Analytics at Planalytics, Inc.

Prior to 1997 as a meteorologist in the United States Air Force, I provided weather-based intelligence support to war fighters and mission planners and served as the Chief of Weather Operations for the US Army’s elite 101st Airborne Division during Operation Desert Storm.