My Sunday Tweet Storm: Bad Weather Means Bad Restaurant Reviews

I started my weekly Weather Means Business Tweet Storm series two weeks ago and as predicted it’s morphed into more of a bi-weekly-ish effort.

Even that may be overly ambitious.

Never-the-less, there’s been some really interesting weather / business impact stories and studies over the last week that I’m excited to share.

Here are some of my favorites  —

Bad weather leads to bad restaurant reviews 

Bad weather has a fundamental impact on both  what we do and how we feel. It’s a universal truth that has both economic and social impacts.

Turns out the impact of the funk brought on by rainy weather has a measurable impact on the snark (and, presumably) tip level of diners at restaurants.

You can get a copy of the full study at the link here — It’s raining complaints! How weather factors drive consumer comments and word-of-mouth — or you can watch the short video below.

Fascinating study!

The Reverse Bath Tub 

Retail sales in both the US and western Europe will be facing strong weather-driven headwinds in May as colder temperatures will be slamming the brakes on demand for all things spring.

Apparel and Lawn & Garden categories and seasonable consumables (think BBQ’s and beer) will be particularly hard hit.  This will negatively impact home centers,  mass merchants, specialty apparel and department stores — essentially all of retail.

Making this worse will be the incredibly difficult comparison to last year’s record warm weather in both the US (warmest in 124 years) and the UK (warmest on record)

It’s a case of Mother Nature playing hard ball — and below the belt.

For more on what I call “the reverse bath tub effect” read my post from last month — Did the Bomb Cyclone Blow up Spring Retail Sales?

The Sport Performance Summit Atlanta

This tweet references an interesting and very timely topic:  using weather data and analytics to optimize performance —  in sport and  business.

It’s timely in that I’m going to be speaking about this topic at The Sport Performance Summit Atlanta at Mercedes Benz Stadium next month.

I’m particularly excited to be sharing the same stage as the Commandant of the Marine Corps and the GM of the Atlanta Falcons.

Four Reasons The Weather Impact on Consumers is Increasing

My (very smart!) colleagues at Blue Wolf interviewed me last week for this lofty sounding article and did what I would have thought impossible — they made me sound relatively cogent.

Well done, Taylor Price! 

You can read the full interview here  — (and thanks for the share @ericberridge)

In the interest of not burying the lead here are the four reasons that I called out —

Forecast accuracy: Consumers expect the forecasts to be correct and subsequently, plan their lives based on the data they receive.

Mobile access: We are connected to weather forecasts instantly, on-demand, and at all hours of the day. Access to weather information anywhere around the world allows businesses to adjust how they manage their supply chains, inventory, pricing, product assortment, promotions based on local weather forecasts.

Social media: Even mediocre weather events are now amplified to reach more people than ever before. Our awareness of extreme weather events is at an all-time high and can directly impact those who are indirectly impacted. For example, the California wildfires might motivate someone to buy fire retardant clothing.

Climate change: Increasingly volatile changes in the weather are impacting more people. The less predictable the weather, the more we want to rely on forecasts for a sense of certainty and stability.

For more color – direct from the horse’s mouth — below is a short (9-minute) video from an interview I did at a Shopper Insights conference in Chicago back in 2015.

This was before The Weather Company was acquired by IBM — if nothing else, I’m consistent!