Prior to IBM acquiring The Weather Company one of the part-time roles I played was as an on-air (and I use this term loosely) “expert” on The Weather Channel and weather.com.
Or maybe not. Or probably not. Or almost certainly not.
Never-the-less — I’m that guy.
And as part of the gig I spent nearly every Sunday morning at 07:20 and 09:20 eastern time doing a live segment, via Skype on The Weather Channel’s AMHQ Weekend show.
What no one saw was the fact I was almost certainly not wearing long pants when I was doing the interviews and my poor wife was trying to sleep in the next room.
After a couple of years (and being acquired by IBM) my friends at The Weather Channel decided to go in a different direction and I no longer needed to wake up every Sunday at 6 AM to re-boot my computer and do sound checks and put on a shirt and tie (but not pants!).
It was nice to have that time back, but, I’d gotten used to the routine and it was a helpful exercise to frame out interesting and consumable weather and consumer related stories that I could use as part of my current day job.
I decided shortly after stopping doing the segments that it might be a good idea to continue creating and sharing this content on my own using the technology at hand.
It’s taken me the better part of a year, but here it is.
Introducing The Forecast Factor blog, a labor of love where I can “unite my avocation and vocation” (see below) and where I’ll be sharing my thoughts and observations on the impact of weather on consumers and business.
This is my personal site and so, as the managing editor, I may choose to include off-topic (and possibly off-color) subjects periodically.
I will most certainly include photos of my assistant editor, Benji.
If you’re interested in getting updates you can subscribe HERE at the bottom of the page.
But yield who will to their separation,
My object in living is to unite
My avocation and my vocation
As my two eyes make one in sight.
Only where love and need are one,
And the work is play for mortal stakes,
Is the deed ever really done
For Heaven and the future’s sakes.